{"product_id":"pavizham-matta-rice-long-grain-10kg","title":"Pavizham Matta Rice (Long Grain)","description":"\u003cdiv class=\"bb-pro-des\"\u003e\n\u003csection class=\"accordion\"\u003e\n\u003csection class=\"accordion-tabs\"\u003e\u003cbutton data-actab-id=\"0\" data-actab-group=\"0\" class=\"accordion-tab accordion-active\"\u003eDetails\u003c\/button\u003e \u003cbutton data-actab-id=\"1\" data-actab-group=\"0\" class=\"accordion-tab\"\u003eIngredients\u003c\/button\u003e \u003cbutton data-actab-id=\"2\" data-actab-group=\"0\" class=\"accordion-tab\"\u003eAllergens\u003c\/button\u003e\u003c\/section\u003e\n\u003csection class=\"accordion-content\"\u003e\n\u003carticle data-actab-id=\"0\" data-actab-group=\"0\" class=\"accordion-item accordion-active\"\u003e\n\u003ch4 class=\"accordion-item__label\"\u003eDetails\u003c\/h4\u003e\n\u003cdiv class=\"accordion-item__container\"\u003e\n\u003cp\u003e\u003c!-- Description here --\u003e Pavizham Matta Rice (Long Grain), also known as Kerala Red Rice, Rosematta Rice, or Palakkadan Matta Rice, is a traditional and robust rice variety cherished for its unique flavor and bold, coarse grains. Grown in the nutrient-rich black cotton soil of Palakkad, Kerala, this rice stands out for its natural reddish-brown color, a result of careful parboiling that preserves its rich nutrient profile. Pavizham Matta Rice pairs well with a range of South Indian curries and dishes, adding an earthy aroma and authentic taste to every meal. Enjoy this wholesome, flavorful rice, steeped in Kerala’s agricultural heritage and crafted for the health-conscious palate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle data-actab-id=\"1\" data-actab-group=\"0\" class=\"accordion-item\"\u003e\n\u003ch4 class=\"accordion-item__label\"\u003eIngredients\u003c\/h4\u003e\n\u003cdiv class=\"accordion-item__container\"\u003e\n\u003cp\u003e\u003c!-- Ingredients --\u003e 100% Rice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle data-actab-id=\"2\" data-actab-group=\"0\" class=\"accordion-item\"\u003e\n\u003ch4 class=\"accordion-item__label\"\u003eAllergens\u003c\/h4\u003e\n\u003cdiv class=\"accordion-item__container\"\u003e\n\u003cp\u003e\u003c!-- Allergens --\u003e Contains Rice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Pavizham","offers":[{"title":"10KG","offer_id":52204556648714,"sku":"8906004652691","price":29.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/2169\/3450\/files\/Pavizham-Long-Grain-Matta-Rice-10kg-87cb7ef2-e5cd-4514-8c7d-2be744c6a88b-_1.jpg?v=1766511501","url":"https:\/\/dvkgrow.com\/products\/pavizham-matta-rice-long-grain-10kg","provider":"dvkgrow","version":"1.0","type":"link"}